https://www.youngju.dev/blog 천천히 올바르게. AI Researcher & DevOps Engineer Youngju's tech blog. GPU/CUDA, LLM, MLOps, Kubernetes AI workloads, distributed training, and data engineering. ko fjvbn2003@gmail.com (Youngju Kim) fjvbn2003@gmail.com (Youngju Kim) Sat, 16 May 2026 00:00:00 GMT https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive.en https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive.en A practical 2026 map of mobile and product analytics: Firebase, GA4, Amplitude, Mixpanel, PostHog, Heap for product analytics; AppsFlyer, Adjust, Branch, Singular, Airbridge for mobile attribution; RevenueCat and Adapty for subscriptions; Segment, RudderStack, Hightouch for CDP; LaunchDarkly and Statsig for feature flags; plus ATT, SKAdNetwork, and Privacy Sandbox realities — with Korean and Japanese case studies. Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) mobile-analyticsproduct-analyticsfirebaseamplitudemixpanelposthogbranchappsflyerrevenuecatairbridgemmp2026deep-diveenglish https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive.ja https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive.ja 2026年5月時点のモバイル・プロダクト分析エコシステムを一気に整理します。Firebase・Amplitude・Mixpanel・PostHog・Heap などのプロダクト分析、AppsFlyer・Adjust・Branch・Singular・Airbridge などのMMP、RevenueCat・Adapty などのサブスク分析、Segment・RudderStack・Hightouch などのCDP、LaunchDarkly・Statsig などのフィーチャーフラグ、ATT・SKAdNetwork・Privacy Sandbox といったプライバシー規制まで、韓国・日本の事例を含めて実務目線で比較します。 Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) mobile-analyticsproduct-analyticsfirebaseamplitudemixpanelposthogbranchappsflyerrevenuecatairbridgemmp2026deep-dive日本語 https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive https://www.youngju.dev/blog/culture/2026-05-16-mobile-product-analytics-2026-firebase-amplitude-mixpanel-posthog-branch-appsflyer-revenuecat-airbridge-deep-dive 2026년 5월 기준 모바일·프로덕트 분석 생태계를 한 글에 정리합니다. Firebase·Amplitude·Mixpanel·PostHog·Heap 같은 프로덕트 분석, AppsFlyer·Adjust·Branch·Singular·Airbridge 같은 MMP, RevenueCat·Adapty 같은 구독 분석, Segment·RudderStack·Hightouch 같은 CDP, LaunchDarkly·Statsig 같은 피처 플래그, ATT·SKAdNetwork·Privacy Sandbox 같은 프라이버시 규제까지 — 한국·일본 사례를 포함해 실무 관점에서 비교합니다. Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) mobile-analyticsproduct-analyticsfirebaseamplitudemixpanelposthogbranchappsflyerrevenuecatairbridgemmp2026deep-dive https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive.en https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive.en A May 2026 map of the product analytics, A/B testing, and CDP ecosystem in one place. Covers Mixpanel (long-time leader), Amplitude (expanding into experimentation), PostHog (open-source all-in-one), Heap (autocapture), Pendo (adoption), Contentsquare (which acquired Hotjar), Fullstory (session replay), Optimizely, VWO, Statsig, GrowthBook; the privacy-first camp of Plausible, Fathom, Umami, Matomo, Simple Analytics; the CDPs Segment (Twilio), RudderStack, and Snowplow; plus the 2026 AI features in Mixpanel Spark, Amplitude Audience GenAI, and PostHog AI. Includes Korean (Toss, Kakao) and Japanese (Mercari, AbemaTV) case studies and a decision guide from solo developers through enterprise. Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) product-analyticsab-testingmixpanelamplitudeposthogheappendohotjarcontentsquarefullstoryoptimizelyvwostatsiggrowthbookplausiblefathomumamimatomosegmentrudderstacksnowplow2026deep-diveenglish https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive.ja https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive.ja 2026年5月時点のプロダクト分析・A/B テスト・CDP エコシステムを一気にまとめます。Mixpanel(長年のリーダー)、Amplitude(実験領域へ拡大)、PostHog(オープンソースのオールインワン)、Heap(自動キャプチャ)、Pendo(採用)、Contentsquare(Hotjar 買収)、Fullstory(セッションリプレイ)、Optimizely、VWO、Statsig、GrowthBook、プライバシー優先の Plausible・Fathom・Umami・Matomo・Simple Analytics、CDP の Segment(Twilio)・RudderStack・Snowplow、そして Mixpanel Spark・Amplitude Audience GenAI・PostHog AI など 2026 年の AI 機能までを網羅。韓国(トス・カカオ)と日本(メルカリ・AbemaTV)の事例、ソロ開発者からエンタープライズまでの意思決定ガイドも付属。 Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) product-analyticsab-testingmixpanelamplitudeposthogheappendohotjarcontentsquarefullstoryoptimizelyvwostatsiggrowthbookplausiblefathomumamimatomosegmentrudderstacksnowplow2026deep-dive日本語 https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive https://www.youngju.dev/blog/culture/2026-05-16-product-analytics-ab-testing-2026-mixpanel-amplitude-posthog-heap-pendo-optimizely-plausible-deep-dive 2026년 5월 기준 제품 분석·A/B 테스트·CDP 생태계를 한 번에 정리합니다. Mixpanel(오랜 리더)·Amplitude(실험으로 확장)·PostHog(오픈소스 올인원)·Heap(자동 추적)·Pendo(채택)·Contentsquare(Hotjar 인수)·Fullstory(세션 리플레이)·Optimizely·VWO·Statsig·GrowthBook, 프라이버시 우선의 Plausible·Fathom·Umami·Matomo·Simple Analytics, CDP의 Segment(Twilio)·RudderStack·Snowplow, 그리고 Mixpanel Spark·Amplitude Audience GenAI·PostHog AI 같은 2026년 AI 기능까지. 한국(토스·카카오)과 일본(메르카리·AbemaTV) 사례, 그리고 1인 개발자부터 엔터프라이즈까지 의사결정 가이드를 제공합니다. Sat, 16 May 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) product-analyticsab-testingmixpanelamplitudeposthogheappendohotjarcontentsquarefullstoryoptimizelyvwostatsiggrowthbookplausiblefathomumamimatomosegmentrudderstacksnowplow2026deep-dive