https://www.youngju.dev/blog 천천히 올바르게. AI Researcher & DevOps Engineer Youngju's tech blog. GPU/CUDA, LLM, MLOps, Kubernetes AI workloads, distributed training, and data engineering. ko fjvbn2003@gmail.com (Youngju Kim) fjvbn2003@gmail.com (Youngju Kim) Sun, 21 Jun 2026 00:00:00 GMT https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity.en https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity.en Are the things we buy mere tools, or a language that tells the world who we are? From the workings of consumer society to brands and the self, positional goods, the psychology of advertising, and the movements of minimalism and sustainability, we untangle the knot that binds consumption to identity. Sun, 21 Jun 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) cultureconsumerismidentitysociologyminimalismsustainability https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity.ja https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity.ja 私たちが買うものは単なる道具でしょうか、それとも自分が何者かを語る言葉でしょうか。消費社会の仕組みからブランドと自己、地位財、広告の心理、そしてミニマリズムと持続可能性まで、消費とアイデンティティの絡み合った結び目を均衡よくほどいていきます。 Sun, 21 Jun 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) cultureconsumerismidentitysociologyminimalismsustainability https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity https://www.youngju.dev/blog/culture/2026-06-21-consumerism-and-identity 우리가 사는 물건은 단순한 도구일까요, 아니면 우리가 누구인지를 말하는 언어일까요. 소비사회의 작동 원리부터 브랜드와 자아, 지위재, 광고의 심리, 그리고 미니멀리즘과 지속가능성까지, 소비와 정체성의 얽힌 매듭을 균형 있게 풀어 봅니다. Sun, 21 Jun 2026 00:00:00 GMT fjvbn2003@gmail.com (Youngju Kim) cultureconsumerismidentitysociologyminimalismsustainability